Email marketing can be a tough nut to crack, that’s for sure, and you might feel like you’re drinking from a hosepipe all the time, drowning in information. Well, check out our top 5 tips for email marketers to keep you on the right track:
- Be relevant
There’s nothing worse than signing up to receive free information for top tips on weight loss than to be emailed about the latest dog grooming kit! Ensuring that your list and data management is on point and relevant is key!
- Stay clean
You wouldn’t go days on end without washing would you? It’s the same with your subscribers…cleanse your data and perform list hygiene on a regular basis or use software that does this for you! This will help you avoid ‘spam traps’ that can eventually turn into litigation and/or getting mailing resources shut down. If you get blacklisted by the ISPs, your email will be blocked, too! This will harm your daily revenue!
- Freebies galore!!!
We’re a cheap bunch, us humans. Most of us will always look for the free way out of something – we love bargains and free giveaways! So, don’t oversell to your list, they’ll end up unsubscribing really fast – keep it to a ratio of less than 25% or so. By doing that you’re adding lots of value and you’re more likely to get higher click-through rates and therefore sales, increasing long-term profits.
- Be consistent
As an email marketer, it’s important that you try and stick to a schedule – be consistent! Using software to create campaigns is obviously worth its weight in gold in aiding you to do this. Your list will soon get used to you emailing them at regular intervals, will keep their minds active on your niche and retain interest in your content.
- Become an authority!
This is priceless! It’s no use making up content just so you’re getting emails out there for the sake of it – do your research! No, we’re not talking about copying and pasting from a certain site that starts with a ‘W’ and rhymes with ‘ikipedia’…why not interview a qualified expert? Grabbing slices of info from the internet, from authority educational or government sites if necessary and quote them. The fact is, you’re giving this information out to your list so they don’t have to go and look for themselves – people can be lazy and you’re giving them a solution!
We hope you’ve found these tips useful…to find out more about how you can manage your data more effectively and increase your email revenues, be sure to check out our Data MCP packages!